AI Visibility Insights

Research on how AI recommends brands.

Original research, practical guides and category-specific analysis on AI Brand Intelligence and AI Visibility. Everything is based on prompt data — not opinion.

Category Research

Original research on how AI assistants recommend brands across specific industries. Each report analyzes 1,400+ prompts and identifies the exact factors driving recommendation frequency.

LOGISTICS

How 3 brands captured 72% of AI recommendations in mid-market logistics

An analysis of prompt data from ChatGPT, Claude, Gemini and Perplexity shows three brands dominate AI recommendations for mid-market fleet management — and the specific content and citation moves that put them there.

AUG 2026 · 12 MIN READ
FINTECH

The AI trust threshold required for consistent recommendation by leading AI assistants

Not all brands that appear in AI answers appear consistently. This research identifies the specific trust signals — review volume, trade press citations, named experts — that push a brand past the threshold for reliable AI recommendation.

JUL 2026 · 8 MIN READ
CYBERSECURITY

Why most security credentials are invisible to AI assistants — and how to fix it

SOC 2, ISO 27001, and penetration test reports are almost always published in formats that AI crawlers cannot read. This analysis quantifies the visibility cost — and shows exactly how to fix it.

JUN 2026 · 15 MIN READ

Practical Guides

Step-by-step guides for improving specific aspects of your AI Visibility — based on what we have found works in practice.

TECHNICAL

The AI crawlability checklist: 7 defects that make your pages invisible to AI models

A practical checklist covering the most common technical barriers to AI crawlability — from client-rendered JavaScript to noindex directives on high-value pages.

AUG 2026 · 6 MIN READ
CONTENT

How to write content that AI assistants will retrieve and cite

AI models prefer structured, specific, factual content. This guide covers the specific formatting and writing patterns that increase the probability of your content being lifted into AI answers.

JUL 2026 · 10 MIN READ
AUTHORITY

Building third-party AI authority: the review and citation programme that works

AI models trust third-party corroboration more than owned content. This guide explains the specific types of external citations that most reliably improve AI recommendation frequency.

JUN 2026 · 9 MIN READ

Key Concepts

CONCEPT
What is AI Visibility?

AI Visibility is a measure of how often and how prominently your brand appears in AI assistant responses when buyers ask questions in your category. See our full explanation on the homepage.

CONCEPT
What is an AI Visibility Score?

A percentage score reflecting your share of AI-generated recommendations across 1,400+ buying prompts and four AI models. Industry leaders average 68%. Most businesses start below 10%.

CONCEPT
What drives AI recommendations?

Three factors: retrievable content (information the model can read), third-party corroboration (citations from sources the model trusts), and technical accessibility (pages the crawler can actually index).

CONCEPT
How is this different from SEO?

SEO targets Google's ranking algorithm. AI Visibility targets how language models retrieve and use content — which responds to different signals. A high-ranking page may still be invisible to AI.

See your own AI Visibility Score.

The fastest way to understand where your brand stands — a free AI Visibility Snapshot, delivered within 24 hours.